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Tweed: Pride 2018

Tweed: Pride 2018

 

ROLE:
Creative Director
Ideation
Design

AGENCY:
Behaviour. An Ideas Agency

ADDITIONAL CREDITS:
Executive CD/Writer: Ben Pobjoy
Build Partner: Astound

CAMPAIGN NOTES:
As the sole cannabis sponsor of TOPride, Tweed wanted to show up in a authentic way. Tweed took YouTube superstars Choir! Choir! Choir! and a 200 person choir to the streets of Toronto, to create a giant sing-a-long all the way along the parade route.  With hits from Cyndi Lauper to the Backstreet Boys, but Tweed and the float were the biggest hit of the parade.

Tweed also launched it roaming Bud Bar serving up both cannabis education as well as free terpene inspired kombucha.

HIGHLIGHTS:
• Partnership with Choir! Choir! Choir!
• 200+ person roaming choir
• Press from BlogTO to many social channels
• 2M+ antendees experiences Tweed
• Surpassed client KPIs by 2-3 times