Tweed: Pride 2018
Behaviour. An Ideas Agency
Executive CD/Writer: Ben Pobjoy
Build Partner: Astound
As the sole cannabis sponsor of TOPride, Tweed wanted to show up in a authentic way. Tweed took YouTube superstars Choir! Choir! Choir! and a 200 person choir to the streets of Toronto, to create a giant sing-a-long all the way along the parade route. With hits from Cyndi Lauper to the Backstreet Boys, but Tweed and the float were the biggest hit of the parade.
Tweed also launched it roaming Bud Bar serving up both cannabis education as well as free terpene inspired kombucha.
• Partnership with Choir! Choir! Choir!
• 200+ person roaming choir
• Press from BlogTO to many social channels
• 2M+ antendees experiences Tweed
• Surpassed client KPIs by 2-3 times