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Tweed: Bud Stage

Tweed: Budweiser Stage

SOCIAL AMPLIFICATION

 

ROLE:
Creative Director
Ideation
Design

AGENCY:
Behaviour. An Ideas Agency

ADDITIONAL CREDITS:
Executive CD/Writer: Ben Pobjoy
Senior Designer: Dennis Chow
Designer: Rebecca Rochs
Designer: David Minakakis

CAMPAIGN NOTES:
As part of the Tweed's sponsorship of the Budweiser Stage in Toronto, they wanted to create a photo experience to engage concert goers and build social amplification. We continued to build on the brands 'Hi.' launch campaign, by creating custom designs related to the artists performing on select nights. nspired by both artists and their hits, from Kendrick Lamar to Rod Stewart these were definitely the biggest hit of the summer.

HIGHLIGHTS:
• 250k+ Impressions
• Partnership with Live Nation
• Exclusive cannabis sponsor