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Tweed: Visitors Centre

Tweed: Visitors Centre

 

THAT TIME THAT SNOOP DOGG STOPPED BY TO CHECK IT OUT


VISITOR EXPERIENCE VIDEOS


ADDITIONAL PRESS

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ROLE:
Creative Director
Ideation
Design

AGENCY:
Behaviour. An Ideas Agency

ADDITIONAL CREDITS:
Executive CD/Writer: Ben Pobjoy
Senior Designer: Dennis Chow
Copywriter: Kimberly Moynahan
Copywriter: Calum Bedding
Build Partner: Taylor Group

CAMPAIGN NOTES:
This project was developed incunjunction Canopy Growth and built in just 6 months. It is the central attraction at Tweed HQ in Smith Falls, ON. This multi-million dollar project surpassed all expectations and opened to the public in August 2018. We were responsible for the design, experiences, curation and wayfinding within the centre. We developed several key areas including The Atrium, History Hall, Cannabis 101, Terpene Bar and Hi Line experience (Chocolate Factory and the Grow Rooms).

HIGHLIGHTS:
• First Cannabis Museum in Canada
• Global Press Coverage
• Thousands of visitors for Grand Opening
• 100K+ visitors expected annually
• Celebrity visitors include Martha Stewart & Snoop Dogg