b. 1986, HK.


Patrick Weir is an award-winning Creative Director, Storyteller and former Rock Band Manager, who lives at the crossroads of creativity, culture and tech.

Beside the BBQ joint.


Patrick also runs several creative blogs as well as my LinkedIn group ‘Cutting Through The Clutter’ which boasts a membership of over 35,000 global marketing and advertising professionals.

SXSW Interactive 2014/2015
Indie Week 2014-2017

Applied Arts (Ongoing Column)
Strategy • Marketing

Miami Ad School - Toronto
Centenital College - Media & Broadcasting
Seneca College - Creative Advertising

Effie Awards • Strategy Agency of the Year
Applied Arts Interactive • CMA Awards
PROMO! Awards • POPAI Awards • GLOBE Awards

CMA Awards 2016: Gold Facebook Mobile Award : TO2015
National Advertising Awards 2014: Gold : Jell-O OOH
ADCC, NY Festival, Effie, Cannes 2014: Canadian Tire Ice Truck
PROMO! Awards : 2010: Silver Coors Light
Digital Marketing Shortlist 2011: Coors Light
FWA Site Of The Day 2009: Xperiment.ca
Applied Arts - Digital: Xperiment.ca
AdsOfTheWorld.com: Coors Light ‘Refreshmutts’
BestAdOnTV..com: Coors Light ‘Refreshmutts’

Creative Direction • Creative Strategy • 360 Advertising • Digital Marketing • 360 Brand Activation • Creative Technology • Content Marketing • Content Strategy • Social Media Content • Creative Management • Mentor & Speaker



“Pat’s a rock-solid creative guy with a great eye and a real sense of what consumers want. He’s dedicated as hell and puts his all into the brands and clients he works with. He’s a great partner who isn’t afraid to share a challenging point of view.”
— Darrell Hurst, VP Management Director: JWT/DraftFCB
“I had the pleasure of working in partnership with Pat over a 4yr period, while I was leading the Delissio Frozen Pizza business. I was always impressed with Pat’s insight and leadership on the business and trusted his direction. It was a pleasure working with him.”
— Dan Mullen, Marketing Director: Nestle Canada
“I had the chance to work with Patrick on some Coors Light projects and doing so has always been a fun experience in itself. Pat is a passionate guy who truly wants to live and breathe your brand. He’s there for the client, always open to chat and share his (infinite) ideas. It is a pleasure to work with him.”
— Bruno Ledoux, Marketing Manager: Coors Light
“Having worked with Pat across multiple businesses, I quickly learned of his deep understanding of consumer insights, creative eye and openness to feedback. Not only did Pat help develop the body of work that I am most proud of, but it was done with ease because of his commitment to get to the best work possible.”
— Meaghan Toll, Senior Marketing Manager: PepsiCo
“Patrick is an incredibly well rounded creative person, excelling in everything from Mass, digital and social to promo/activation. He is a great conceptual thinker and strong strategic thinker. Pat inspires those around him, helps make the work better and always earns the respect of peers and clients alike. Any agency would be fortunate to have Pat as part of their team.”
— Jeff Hilts, VP Creative Group Head: FCB Global
“I’ve had the pleasure of working with Pat on large scale projects such as Win a Shot at a Million and his ability to take a singular creative spark and build a well thought out and integrated campaign is second to none. His vision, leadership and willingness to accommodate client feedback makes him a pleasure to work with. Quite simply, working with Pat means that as a client, you are working with one of the best.”
— Steve Elsdon, Associate Advertising Manager: Ontario Lottery and Gaming
“Creative Talent whose work helped build the Miller Genuine Draft brand to the global success story that it is today!”
— Greg Plowe, International Marketing Director: SAB Miller/Miller Brewing Co.
“I’ve had the privilege of working with Patrick on a few projects. He is one extremely talented Creative Director with a great eye for all things visual. His attention to detail is incredible.”
— Alan MacDonald, SVP, Global Digital Operations: FCB Global
“I’ve had the benefit of working with Pat on a number of different programs from the Coors Light Silver Bullet Express to social media activation to brand equity work. What I appreciate most about Pat is twofold: First, is his healthy appetite to test the boundaries of a brand to find breakthrough opportunities and second, his willingness to allow the brand team to participate in the campaign development process beyond the initial briefing discussion. This reinforces the sense that he is invested not only in the quality of his creative but the business results that that creative delivers in turn. I believe these traits are fueled by his infectious curiosity, as he is able to use insights he’s gathered from a variety of experiences, stories, and observations to inform his creative process in the best interest of the brand. His fingerprint on the success of the Coors Light business is undeniable. I look forward to the opportunity to work with Pat in the future and continue to have his work add value to the brands and portfolios I manage.”
— Barry Alexander, Brand Manager: Coors Light
“I had the pleasure of working with Pat for a few years while leading the Delissio at Kraft and Nestlé. Truly an exceptional creative, he is able to navigate through the clutter and get right to the core of any idea. What has set him apart is his ability to amplify those ideas and generate multi-touchpoint consumer campaigns that engage our consumers in a meaningful brand story. His expertise and experience allow him to easily move beyond traditional media to pull in digital and promotional elements to create breakthrough communication plans that have had meaningful impact on our business. He has been a pleasure to work with and I look forward to working with him again soon.”
— Jeremy Oxley, Director of Marketing: Chocolate & Seasonal: Kraft Canada
“Pat’s a truly creative guy who just happens to have picked ‘creative’ as a job. Our gain is the music scene/BBQ pit/reality TV’s loss. Experience, advertising, events, online, promotions... he just wants to play with all kinds of cool stuff and make more cool stuff for your consumers to play with. He’s also a good guy who plays nice with others (a bonus in this business). A lot of people throw the word ‘engagement’ around in marketing. Pat is actually engaging - both as a colleague and in terms of dreaming up original ideas that make peoples’ eyes light up. Give him a broad canvas and let him build you something new.”
— David Williams, VP Strategy, Partner, Central Station
“Patrick possesses a combination of attributes that is rare these days. First, he is a killer creative guy|design guy|idea guy. Strong ideas well executed - consistently - in traditional or digital. Second, he has a practical understanding of the business and that killer thinking applied to sponsorship and promotion will provide stronger immediate return. Third, great guy, pleasure to work with. Other than all that, a complete hack.”
— John Lee, Partner: The Electric Fan Company
“I have been lucky enough to know Patrick for the last 5 years. As a master of activation, Pat excels at coming up with big ideas, that are both on strategy and deliver business results. Pat has a flair for creative design that puts him above most. With a strong background in activation and digital, Pat is great addition to any team and an asset for any client business.”
— Adam Bleau, Managing Director: FUSE
“I have worked with literally hundreds of Creative Directors in this business. Patrick has the unique ability to respond to a brief with both strategic excellence and creative brilliance. I am constantly surprised and delighted by his work, as are the clients! Patrick also has a phenomenal sense of humour, an asset we particularly enjoy over drinks after the shoot ! Thanks Patrick .. you rock !”
— Marilyn Barefoot, President: Barefoot Brainstorming
“Pat is an exceptional creative guy. He does whatever it takes to get things done and is not afraid to roll up his sleeves. It was a pleasure working with Pat on the Kraft and Nestle businesses.”
— Christine McNab, Partner, Managing Director: Rain 43
“If you’re looking for a creative genius who leads, inspires and motivates by example, Patrick Weir is your man. He has worked on global brands and brought new life to them as both Creative Director and Art Director. He brings edge, attitude and intelligence to everything he does. He is a team player and great fun to work with. He works hard and plays hard and nobody will be more passionate about ideas than Pat. I highly recommend Patrick and would work with him again in a heartbeat.”
— Bryan Tenenhouse, VP Creative Director: Stephen Thomas Agency